Levis

The story of the legendary Levi s jean began on February 26th, 1829 with the birth of Levi Strauss

  • Creator of the classic blue jean , Levi has seared his way into the hearts and souls of people across the globe
  • Representing the spirit of bold independence, Levi s jeans have always been built for pioneers of the past, present and future, making them a household force to be reckoned with
  • Originally an immigrant of Bavaria, Levi traveled westward in search of greater opportunities and fortune
  • An eager businessman of his time, he established a wholesale dry goods business simply dubbed Levi Strauss and Co
  • It was through this outlet that he imported dry goods, including clothing, umbrellas and fabric
  • Business was blossoming with the rise of the gold rush, but it was in 1873 that Levi struck gold
  • Levi Strauss, along with co-creator Jacob Davis patented the process of adding rivets to pants for increased strength and durability
  • Their creation of the classic blue jean can now be found in households and catwalks worldwide
  • LSandCo exists today as one of the world s largest brand-name apparel marketers with sales in over 110 countries
  • The Levi s brand continues its legacy by consistently providing quality jeans and products, and by earning the trust of consumers, investors, employees and society as a whole through their responsible business practices
  • This principle of responsible commercial success is embedded in the company s 156-year history and continues to anchor the way LSandCo operates today.